Toasty Club
Toasty Club is a concept café in Toronto, serving quick, healthy toast-based bites for busy city dwellers. The idea was inspired by the growing demand for a convenient yet wholesome food option. I envisioned a brand that would not only offer delicious toasts but also bring a splash of fun and brightness to the bustling streets of Toronto. The brand name, "Toasty Club," is a deliberate play on words, combining "Tasty" and "Toasts.”
ROLE
Branding and illustration
TOOLS
Procreate, Adobe Illustrator, Photoshop
🎨 Colours
I aimed to create a brand that felt bold, fun, and modern. My inspiration came from the vibrant cityscapes of Toronto (in the summer) and playful design trends. I chose a color palette of bold blue, pink, ivory, and black.
🔤 Logo design
I began by sketching ideas in Procreate, exploring playful shapes and quirky toast characters. I continued to refined them in Adobe Illustrator, ensuring crisp lines and incorporating vibrant colours. The final assets were created using Illustrator to create visuals for packaging, social media, and in-store graphics.
